If you thought social media was just about being social, think again. Today it’s about “social selling.”
Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.
Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers. you must find social media marketing firms in city near your bussiness that will help u with social media marketing.
Social networking takes up nearly a quarter of all time spent online and reaches more than 75 percent of all Internet users. If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling.
Once you identify people you want to have in your network, begin to engage with them. Find common ground and use it as an entry point to initiate dialogue and establish a connection.
Making friends is easy when you’re authentic. Like walking into a dinner party where you know only the host, your inclination when striking up conversation with other guests is to find a common thread. Find it, and you’ve got an authentic conversation starter.
It’s no different on social media. Interact authentically by responding to someone’s blog that you truly liked or give a shout out to a recently promoted prospect. Ultimately, you’ll be in a better position to create a tailored and authentic “pitch” with relationships already in play.